Otley and its pubs were the subject of widespread national and international media publicity when the pubs in the town displayed banners with names in French for the Tour De France.
Coverage has been international in that the French banners and Otley were mentioned in several Eurosport reports, on Sky Sports and News, various websites and even in the Washington Post (USA), plus BBC TV and ITV.
Many of the pubs were mentioned by name and several appeared on TV and radio including interviews with landlord/ladies/managers.
Other highlights include mentions in
- Radio 4 – Thought for the Day ( July 5)
- Radio Times – TV Pick of the Day( July 5)
- BBC 2 – Mock The Week
- Mail OnLine (11million worldwide audience)
It was a favourite on Facebook and Twitter.
The project helped Otley receive a ‘Highly Commended’ in the ‘Best Dressed Town for the Grand Depart’ competition by Welcome to Yorkshire and Yorkshire Post newspapers.
Without the banner idea, Otley would have had no more than a fleeting mention as the Tour swept through the town. Because of the French banners Otley was mentioned in many reports as often as the major places on the route (e.g. Leeds, Harrogate etc) and far more than similar places such as Ilkley, Skipton etc.
The banners were organised by Otley Pub Club (OPC) and partly funded by Otley BID. OPC president local MP, Greg Mulholland said: “It has been a fantastic success and helped boost the profile on Otley when they eyes of the world were on Yorkshire’s Grand Depart.”
One thing is certain; the publicity was worth thousands, (possibly 100,000s) of pounds. At £30 a banner it must be the cheapest publicity ever.
Known media coverage
BBC Radio Leeds
BBC Look North
BBC TV News
BBC TdF Website
BBC Radio 4 Today Programme
BBC 2 Mock the Week
Yorkshire Post (2)
Yorkshire Evening Post (2)
The Washington Post (USA)
Telegraph & Argus
Guardian Northerner website
Daily Express website
Daily Telegraph (2)
Mail On Line
This is Money.co.uk
Admiral Taverns web site